SIDEKICK
A MULTIFUNCTIONAL WATER BOTTLE DESIGNED TO ASSIST THE ELDERLY BY COMBINING HYDRATION AND MEDICATION MANAGEMENT. THE DESIGN FOCUSES ON INCLUSIVITY, COMFORTABILITY, AND RELIABILITY.
Partner
Nisha Jagannath
Branding
Sidekick
Year
Spring 25’
MISSION
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MISSION *
Revolutionize the fitness experience by providing an AI-powered workout companion. Sidekick is more than just an app — it's a personalized fitness partner that makes every workout more engaging, effective, and tailored to you.
VISION
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VISION *
Bridge the gap between personal coaching and independent training by offering a smart, accessible solution that empowers users to achieve their fitness goals.
WHAT WE’RE BRINGING
Athletic feedback, tailored to your body and your fitness goals.
Motivation and companionship, tailored to your learning styles and workout goals.
Social network, connecting you to other athletes around the world.
WHY?
Fundamental Problem: Staying consistent, motivated, and improving in fitness without needing a pricy trainer.
With more people working out solo due to busy schedules and evolving lifestyles, this product ensures that no one has to train alone.
athletic feedback
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athletic feedback *
The hardest part of working out alone is staying disciplined and correcting your own mistakes. Sidekick lets you know that you can push yourself for one more set and encourage you to workout when you’re losing motivation.
WHO?
Beginner athletes looking for motivation
Intermediate athletes looking for guidance
Elite athletes looking for constant feedback
CURRENT MARKET $25 BILLION INDUSTRY
No AI personalization or motivation
Feedback not personalized
LIVE MUSCLE ACTIVATION
Provides data, little feedback
HOW IT WORKS
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HOW IT WORKS *
IN-DEPTH WORKOUT ANALYSIS STORED IN APP, TRACKING PROGRESS
BIOSENSORS AND MOTION SENSORS DETECT BIODATA AND BODY MOVEMENT
VOICE FEEDBACK GIVEN IN REAL TIME THROUGH HEADPHONES/SPEAKERS
AI COLLECTS DATA AND ANALYZES PERFORMANCES
NOVICE (FREE)
This version of the app is free and comes with a chest strap featuring basic sensors to detect your physical data. Novice also offers basic feedback and motivation, and access to a standard workout plan from your AI coach.
HOME PAGE
FULL LIFESTYLE FEEDBACK
NOVICE CHEST STRAP
PRO ($)
It’s a paid upgrade that gives detailed feedback with timestamps, visuals showing muscle activation, and data on exertion and sleep to help manage your fitness better. It’s designed for users who’ve moved beyond the beginner stage at the gym.
SOCIAL COMMUNITY
AI PERSONALIZATION
ELITE ($$)
Elite version includes detailed lifestyle feedback, in-depth form correction and workout planning, and the ability to visually track your progress as your in app 3d model is an exact replica of your actual physique. This is targeted towards serious athletes.
FORM CORRECTION
IN APP CAMERA
NOVICE
ELITE
PAPER-THIN SPEAKERS FOR ENHANCED AUDIO EXPERIENCE
Includes the essential biosensors, gyroscope, accelerometer, and other basic sensors to collect physical data and send it to the app.
EMBEDDED CAMERA RECORDS ACTIVITY
More advanced infrared sensors for greater accuracy, specifically when tracking your form.
Front-facing camera for recording and built-in thin speakers so you can play music and hear feedback.
APP CAMERA
STRAP CAMERA
With the camera that comes with the elite version, users are able to record themselves through the app when doing in place workouts.
BUILT FOR ALL TYPES WORKOUTS
If someone is using Sidekick while biking, the strap sends data like their position, speed, and heart rate to the app.
The app processes that information, and the speakers on the strap give audio feedback. It tells the rider when to slow down, speed up, or keep a steady pace.
Most importantly, it gives encouragement. That motivation from your Sidekick helps users stay focused and strive beyond their limits.
FEATURE OVERVIEW
FUTURE ROADMAP
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FUTURE ROADMAP *
Integrate real life coaches with the AI so that elite athletes can have a hybrid training experience.
Sidekick pairing so that friends can pair for a group workout session.
Virtual challenges, races, and classes to engage users and keep them active.
Runners and bikers are able to use the camera on the elite chest strap to take snapshots and also review and save your content after if you'd like to post it or keep it as a reference for later.